John Williams - Publications
Refereed Journal Articles
McCole, P., Ramsay, E., & Williams, J. (forthcoming 2009). Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns. Journal of Business Research.
Gao, H., Osborne, P., & Williams, J. (2008) (Eds.) Introduction to the special issue on relationships, interactions and networks. Australasian Marketing Journal (special issue on interaction, relationships and networks), 16(1), 62–63.
Ballantyne, D., & Williams, J. (2008). Business to business relationships: The paradox of network constraints. Australasian Marketing Journal, 16 (1), 95-107.
Aitken, R., D. Ballantyne, et al. (2006). "Introduction to the special issue on the service-dominant logic of marketing: insights from the Otago Forum." Marketing Theory 6(3): 275
“A reply to a response to ‘A Critique of Maori Socio-Economic Disparity’“ John Williams and W. Robert J. Alexander (2002). New Zealand Population Review, 28(2), p. 195 – 201.
“A Critique of Maori Socio-Economic Disparity“ W. Robert J. Alexander and John Williams (2001). New Zealand Population Review, 27(1 & 2), p. 26 – 34.
“Community Issues and Resident Opinion of Tourism”, J. Williams and R. Lawson (2000). Annals of Tourism Research, 28(2), p. 269.
“A Monte Carlo Study of Structural Equation Models for Finite Mixtures” John Williams, Dirk Temme and Lutz Hildebrandt (2000). Discussion Papers of Interdisciplinary Research Project 373. Berlin: Humboldt University of Berlin. ISSN: 1436-1086.
“A Comparison of Residents’ Attitudes Towards Tourism in Ten New Zealand Towns”, R. Lawson, J. Cossens, T. Young and J. Williams, (1998). Tourism Management 19(3) p. 247.
Refereed Conference Proceedings
Williams, J., & Aitken, R. (2008). Marketing ethics and the service-dominant logic of marketing, Otago Forum 2: Academic Papers, 238-267.
Williams, J., Lawson, R., & Forbes, S. (2008). The role of social norms and self-efficacy in motivations to exercise. ANZMAC, Sydney, Australia, December, 1–3 December.
Ballantyne, D., & Williams, J. (2008). What is meant by 'relationship' in a B2B context: An examination of opportunities, constraints and paradoxes (pp. 9-13). 16th International Colloquium in Relationship Marketing. Swansea, Wales: Swansea University. 14-17 September 2008.
Aitken, R. & Williams, J. (2008). The role of peer-assessment in learning to learn. 33rd International Conference on Improving University Teaching, Transforming higher education teaching and learning in the 21st Century. Glasgow, Scotland: University of Strathclyde. July 29 - August 1.
Williams, J. (2006). Complexity Theory in Marketing. National Symposium on Relationships, Interactions and Networks. Dunedin, New Zealand, Department of Marketing, University of Otago.
Parackal, M., Rudd, C., Harris, P., & Williams, J. (2005). Engagement in the political process. In S. Purchase (Ed.), Proceedings of the Australia and New Zealand Marketing Academy Conference, [CD-ROM], (pp. 178-183). Fremantle, WA, Australia: ANZMAC.
Lawson, R., & Williams, J. (2005). Promoting fruit and vegetable consumption for improved health. PRaxis, 3(2). The Public Relations Resource Centre. http://praxis.massey.ac.nz/354.html.
Williams, J. (2005) “Formal Concept Analysis for Marketing Research” in Proceedings of EMAC 2005 CD-ROM.
Williams, J. (2003) “Ontology, Etymology, Epistemology and Phenomenology of Consumer Satisfaction” in Proceedings of ANZMAC 2003 CD-ROM.
Williams, J. (2003) “Hierarchical Bayesian Analysis of Repeat Buying Data” in Proceedings of ANZMAC 2003 CD-ROM.
Williams, J. (2002) “Mean and Covariance Structure Modelling of Finite Mixtures with MECOSA: Validity of Statistical Assumptions” in Proceedings of EMAC 2002 CD-ROM.
Williams, J. (2002) “Objections to Statistical Inference in Market Research” in Proceedings of ANZMAC 2002 CD-ROM.
Temme, D., Williams, J. , and Hildebrandt, L. (2002) “Structural Equation Models Finite Mixtures: Simulation Results and Empirical Applications” in Haerdle, W. and Roenz, B. (2002), COMPSTAT 2002 – Proceedings in Computational Statistics. 15 th Symposium held in Berlin, Germany. Physica Verlag, Heidelberg, ISBN 3-7908-1517-9.
Annacker, D. , Hildebrandt, L., and Williams, J. (2001) “Structural Equation Models for Finite Mixtures – Simulation Evidence and Application to Brand Strength Measurement” in Proceedings of EMAC 2001 CD-ROM.
Williams, J. (2000) “A Monte Carlo Study of Structural Equation Models for Finite Mixtures” in Proceedings of ANZMAC 2000 CD-ROM.
Williams, J. (2000) “Fitting Regression Models to Finite Mixtures” in Proceedings ANZMAC 2000 CD-ROM.
Gnoth, J., Lawson, R., Merrett, T., and Williams, J. (1996) “Residents’ Perceptions of Tourism in New Zealand” in Proceedings of Tourism Down Under II, Center for Tourism, University of Otago.
Williams, J. (1999) “Statistical Power and Marketing Research” in Proceedings of ANZMAC 1999 CD-ROM.
Williams, J. and Bryce, W. (1992) “Materialism and Care for Others” Meaning, Measure and Morality of Materialism. Queens University, Floyd Rudmin and Marsha Richins, Ed.
Non-refereed Journal Articles & Reports
Ballantyne, D., Aitken, R., Osborne, P. & Williams, J. (2007). Research highlights, “Service dominates marketing theory”. In He Kitenga, University of Otago: 19

