Andrea Insch
Senior Lecturer
PhD (Griffith)
Room 6.36
Tel 479 4005
Email andrea.insch@otago.ac.nz
Dr Andrea Insch’s research expertise is focused on place-based marketing, with an emphasis on understanding and measuring the ways that place identity can create stakeholder value. Currently she is working on defining and measuring place brand equity in New Zealand’s cities and regions and hopes to extend this research to other countries. She was recently awarded a School of Business Emerging Researcher Award. Andrea plans to use the award to test a model of place satisfaction among residents in the Dunedin community, as part of a larger collaborative, international research project. The model was recently presented at an international conference and won the best paper award.
Publications
Refereed Journal Articles
Refereed Conference Proceedings
Book Chapters
Journal Editorials
Teaching Responsibilities
FOSC307 Introduction to Food Marketing S1
MART326 International & Export Marketing S1
Office Hours
Tuesday 14.30-16.30