PhD Students
Current PhD Student Profiles
| NAME | TOPIC |
| Amy Aldridge-Baker | Connectedness with nature and quality of life. |
| Mark Avis | Anthropomorphism, animism and metaphor in branding: applications and consequences. |
| David Bishop | Branding activity within not-for-profit organisations with particular reference to cause related marketing. |
| Aisha Boulanouar | Critical case Morocco: Values, dress and Islam |
| Tim Breitbarth | Corporate social responsiblity in European MNEs. |
| Sue Callahan | How collaboration among geopgraphically proximate competitors enhances the prestige of their products and region. |
| Adriana Campelo | How do small communities identify, utilize, and communicate cultural values in place branding imagery? |
| Joe Chai | An empirical study of consumer acculturation and customers’ loyalty in financial services; among young adult Chinese consumers in New Zealand. |
| Ranga Chimhundu | Manufacturer and retailer brands in FMCG product categories. |
| Adeline Chua Phaik Harn | The strategic value of blogging: How do companies assess blog equity? |
| Francisco Conejo | Brand personality. |
| Ron Cuthbert | Strategic planning in agricultural niche markets. |
| David Ermen | A framework for tourism destination marketing in networked destination structures. |
| Jean-Baptiste Faucher | Knowledge, leadership, and social energies in social complex adaptive organizations. |
| Karen Knightbridge | Development of a useability testing scale as a means of website evaluation. |
| Andriy Kovalenko | Measuring effectiveness of negatively framed product placements |
| Gunn Kro | What does "success" mean for women entrepreneurs. |
| Bodo Lang | Word of mouth: What determines whether consumers talk more about satisfying or dissatisfying experiences. |
| Damien Mather | Empirical generalisations of brand extension theory and the role of general linear mixed models. |
| Rob Mitchell | Marketing and sustainable management of destination tourism. |
| Nicola Mutch | Ethics, power and changing the world: A justice-based analysis of corporate social responsibility partnerships. |
| Phil Osborne | Consumer centric: Value creating networks. |
| Amit Paradkar | Possible theories of import behaviour of firms based on export behaviour |
| Pierre-Emmanuel Perruchot de la Bussiere | Location Based Services: Dynamic Engagement Platform? |
| Sanne Poulsen | Exploring Consumer-Brand Relationships |
| Marcus Schulz | New mindsets for a service-oriented marketing. |
| Christopher Stachowski | Developing the Japanese wine consumer market through regional branding. |
| Francisco Tigre Moura | DMO websites towards a new perspective: the development of a consumer oriented concept. |
| Svend Tolson | Is it possible to reliable measure economic Impact using existing techniques ? |
Fiasal Yusop |
A scalable novel e-procurement portal for enterprise-wide processes and activities |
| Lyle Wetsch | Understanding fairness from the consumer’s viewpoint; antecedents and consequences of consumer fairness perceptions. |
Recent PhD Graduates
| NAME | TOPIC |
Kerry Kirkland (2010 awaiting graduation) |
Service recovery in business to business markets. |
| Micael-Lee Johnstone (2009 awaiting graduation) |
Place identity within the retail environment. |
| Geoffrey Tanakinjal (2009 awaiting graduation) |
Adoption of mobile marketing services: An innovation-decision process perspective. |
| Francisco Cua (2009) |
Appraising the Deployment of New Financial Management Information Systems Using the Diffusion Paradigm. |
|
(2009) |
Dynamic Ideologies: Insights from the Slow Food Movement. |
| Kim Chung (2009) |
Brand image and brand trust in choice of international tertiary education. |
|
(2009) |
Learning and knowledge in the internationalisation of small and medium enterprises: The cases of born global and incremental firms in New Zealand. |
|
(2009) |
Consumer housing choice as a sociohistorically shaped experience . |
|
(2009) |
Interactive processes of dialogue between business partners from different cultures to co-create value: An exploratory study based on the New Zealand and Mainland China context. |
| Brian Imrie (2009) |
Conceptualisation and measurement of service quality: A contrasting cultural perspective. |
|
(2008) |
Poetic brandscapes. |
(2007) |
A consumer-oriented view of quality: An exploratory study of quality in the context of marketing scholarly articles. |
Dr Vaughan Gray (2007) |
WOM themes, culture and source selection: Impacts on a word of mouth system. |
Dr Pavel Strach (2007) |
Mikado exploring parental relationship in subsidiaries of Japanese multinationals. |
|
(2007) |
Culture, values and Japanese tourism behaviour. |
|
(2006) |
The role of post consumption narratives: An investigation into the purpose and function of consumer narratives of commercial adventure experiences. |
Dr Andrew Jardine (2006) |
A discursive analysis of a telelvision advertising campaign: Obliged to be healthy. |