Welcome to Marketing

The Department of Marketing first began life in 1966. Since then it has steadily grown to become one of the larger marketing departments in the world, offering a wide range of undergraduate and postgraduate courses, which all benefit from the research-led approach adopted by the University as a whole. With approximately 30 academic staff, the department has a rich tradition of topical and diverse research, informing both industry and the many students we graduate into the best marketing jobs each year.

News & Events

  • Download the 2010 Department Handbook (PDF format)
  • *** TIMETABLE CHANGE FOR 2010 ***
    MART301 Strategic Marketing Management
    Please note that this paper has now been changed to Semester 2 in 2010.
    As this is a required paper for a Marketing major, students who are planning to finish their degree in Semester 1 still can but need to see the HOD.
  • Latest News in the School of Business
  • ANZMAC Appointments
    The Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference held recently saw School of Business staff either acknowledged for their conference papers or appointed as members of the ANZMAC Executive.

    Janet Hoek was elected a Fellow of the Academy. The Academy has 15 Fellows and a membership of around 600 which makes this a significant achievement and honour. Janet also received the “Best in Track Award” for her paper on nutrition labelling. Janet received the award for the Consumer Behaviour track, which received more than 150 submissions.

    Rob Aitken was awarded the 'Emerging Educator' Award, a significant achievement given the Academy's membership.

    Ken Deans was elected ANZMAC President and has stepped down as ANZMAC Executive Treasurer. There have been five presidents in the history of the Academy, three from New Zealand, and of those two have been from Otago.
  • 2010 Seminar Series
  • Friday 26 March 2010 at 12pm in Room 6.26, Commerce Building
    Dr Clare Weeden, University of Brighton, UK
  • Friday 9 April 2010 at 12pm in Room 6.26, Commerce Building
    Professor Janet Hoek, Department of Marketing, University of Otago
  • Friday 16 April 2010 at 12pm in Room 6.26, Commerce Building
    Dr Ben Wooliscroft, Department of Marketing, University of Otago
    Associate Professor David Ballantyne, Department of Marketing, University of Otago